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Paul O’Brien Joins Green Mountain Coffee Roasters, Inc. To Lead Asia Pacific Business

Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and single serve beverages with its innovative Keurig ® brewing technology, today announces that Paul D. O’Brien becomes its President, Asia Pacific as of October 14, 2013, reporting to President and CEO, Brian P. Kelley. The appointment coincides with the announcement of the retirement of current President, International Business Development, Gerard Geoffrion at the end of calendar 2014.

Mr. O’Brien joins GMCR from Sara Lee Corporation, where he served as Managing Director of the Kitchens of Sara Lee Pty. Ltd. based in Australia since November 2010. As GMCR's President, Asia-Pacific, a newly created position, he will be responsible for building and managing the Company’s Asia Pacific business.

"I'm pleased to welcome Paul to the GMCR team as we look to cultivate the quality, convenience, and variety of the Keurig ® system beyond North America," said Kelley. "With more than 20 years of experience developing and implementing growth strategies in various international markets, Paul’s expertise and focus on our vision will help the Company prosper in this new geography.”

Mr. O’Brien has held roles including strategy, sales, marketing, and innovation responsibilities across various Asia Pacific geographies with companies including Accenture, Defiance Hong Kong Pty Ltd, and the Kellogg Company where he was Director of Strategy and Business Development - Asia Pacific. Over the last decade, Paul has led premium branded companies, including Lowan Australia Limited as Managing Director and Chief Executive Officer, Illinois Tool Works as Group General Manager – ITW Construction Systems, and Kitchens of Sara Lee Pty. Ltd. as Managing Director. Paul holds a Bachelor of Economics from University of Queensland, and a Masters of Accounting and a Master of Business Administration from Bond University. He is a graduate of the Australian Institute of Company Directors.

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