Oct. 15, 2013
/PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with Colonial Marketing Group, an independent advertising agency in
Colonial Marketing Group will receive television viewing information from tens of thousands of households in
to garner deeper insights into consumer viewing.
"Colonial Marketing Group is proud to be the first agency based in Eastern Carolina to use Rentrak's census-like television analytics for our diverse array of clients," said CMG President
. "Rentrak ratings provide much more precise and consistent insights into consumer viewing behaviors via an all-electronic approach versus the paper diaries the industry has been using for far too long. Utilizing Rentrak's Simmons overlays allow us even deeper opportunities for analysis. This kind of detailed audience tracking has been a tradition here at Colonial. It helps us provide our clients with the most comprehensive, effective marketing plans possible."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Colonial Marketing Group
Colonial Marketing Group is a full-service advertising agency based in
that believes in developing relationships between brands and consumers. Colonial will find what works for your business, amplify your message and use its qualitative database of consumer market data to help bring your brand to life.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit