This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Video Reporting (Graphic: Business Wire)

DMA Conference — Adobe (NASDAQ: ADBE) today unveiled new features and functionality that extend the industry-leading capabilities of Adobe Analytics, a key element of Adobe Marketing Cloud. The upgrades are designed to significantly enhance marketers’ and data analysts’ abilities to rapidly identify and take action on critical insights for their business. New innovations include predictive analytics capabilities, advanced real-time reporting and data visualizations, video analytics advancements and powerful mobile app analytics.

“Today’s marketers are being held accountable for consistently improving the returns they can deliver on marketing spend,” said Bill Ingram, vice president of Adobe Analytics and Adobe Social, Adobe. “New Adobe Analytics capabilities like predictive analytics and data visualization will help marketers understand the effectiveness of their marketing campaigns and drive better business results.”

New advanced analytics functionality includes:
  • Predictive Analytics (Anomaly Detection) — New predictive capabilities enable marketers and data analysts to quickly uncover critical insights through automated Anomaly Detection, a powerful capability that identifies data points that fall outside of the norm based on historical trends. As the volume of cross-channel data continues to increase, these insights can be missed by analysts and data scientists. Anomaly Detection can be accessed from the Adobe Marketing Cloud interface and in the new Adobe Analytics iOS App for mobile device reporting. It can also be integrated into customized marketing dashboards through open APIs.
  • Advanced Real-Time Reporting — With this release, enhanced real-time reporting capabilities in Adobe Analytics enable marketers, editors, and business users to better understand content consumption, campaign success, and on-site conversion as it happens. Marketers can see their data at a granular level, refreshing as often as every five seconds.
  • Data Visualization Upgrades — Marketers can now filter real-time streams of data to isolate key metrics and visually depict insights such as whether a retailer’s “daily deal” is performing, and what times of the day orders are being placed on their site. Additionally, real time reporting visualizations can be toggled for display on big screen TVs and large computer monitors in a news room or a marketing department war room.
  • Mobile Analytics — Adobe measures more than 400 billion transactions per quarter via mobile Web and app experiences. The new mobile app software developer kit (SDK) enables full access to analyze data collected from mobile apps in Adobe Analytics. A new mobile dimension added is GPS location, which enables marketers to serve location-specific content to their customers based on their location when they access a mobile app.
  • In-app Conversion Analysis — Based on conversion metrics such as time spent in an app or what actions a user takes while in that app, marketers can understand how users complete key actions such as purchasing an item after first viewing. This can be useful in identifying app experiences where users get ‘stuck’ and provides guidance for improvements in the app.
  • Video Metrics — Upgraded video metrics provide video publishers powerful, standardized video analytics reporting and measurement capabilities. This new capability captures user data every 10 seconds for content and every 5 seconds for ads using “heartbeat” measurements which are aggregated and sent back into Adobe Analytics to provide minute-granularity insights. Video ad tracking, integrated with content delivery, will enable broadcasters to optimize their ad loads by understanding the best times to insert ads, best number of ads to show, and ideal length of ads to ensure least amount of impact to viewer engagement.

Additional Quote
  • “Adobe continues to deliver innovations in analytics that make it easier for marketers to do our jobs and prove ROI,” said Ben Meacham, Web Analytics and Multi-VariateTesting Manager, Skullcandy. “The new real-time reporting functionality will enable us to get insights into our data faster, which helps us drive better business results.”


New functionality in Adobe Analytics is expected to be available to customers later this quarter.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,081.89 -49.97 -0.29%
S&P 500 2,014.89 +15.91 0.80%
NASDAQ 4,796.6090 -42.0340 -0.87%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs