This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Frost & Sullivan: Cisco And Microsoft Dominate A Two-tiered UC Market In Australia

SYDNEY, Oct. 14, 2013 /PRNewswire/ -- The Australian on-premise Unified Communications (UC) market was worth $698.5 million in 2012. This moderate growth of 2.4% from the previous year was mainly due to cautious spending from businesses as the market reacted to uncertainties in Government policies and the federal election. As organisations opt to wait and assess the suitability of cloud based solutions, growth in the on-premise UC market will continue to be low. The overall UC market in Australia is expected to grow at a CAGR of 5.5% from 2012 to 2019. Changes in business attitudes towards capital intensive UC deployments are driving interest in hosted and cloud based solutions. As organisations find it harder to secure funds to invest in expensive UC infrastructure, it is lengthening the decision making process and thereby the overall sales cycle. 

Frost & Sullivan's new research, Australian Unified Communications (UC) Market 2013, finds there are a number of disruptive factors emerging in the Australian UC market that have the potential to impact the traditional business model. The main factors include the growing significance of Microsoft Lync, the emergence of Over-The-Top (OTT) and cloud based vendors, the emergence of Google as an enterprise vendor and the potential of WebRTC.

Audrey William, Head of Research, ICT Practice, Frost & Sullivan ANZ says, "these factors are impacting the market to varying degrees, but when combined with cloud based solutions, have the potential to significantly change the UC market and threaten the dominance of existing vendors". Among the disruptive factors discussed, Microsoft's Lync platform is the closest to becoming mainstream and reaching widespread adoption. One of the important factors that has driven greater interest in Lync is its improved ability to serve as a PBX. Recent updates to Lync have closed the gap in functionality terms between traditional PBX systems and Lync PBX. In addition, Microsoft has also been aggressively engaging in marketing and education activities to improve market perceptions and trust in Lync.

Cloud based UC solution is the other major factor that will change traditional UC environment. Cloud based video in particular, is emerging as the segment with the potential to trigger a major shift away from on-premise solutions. Although several video conferencing vendors promote the interoperability features of their endpoints, the lack of an industry wide agreement still limits overall success. Cloud based video conferencing vendors are entering the market with the ability to by-pass interoperability and maintenance complexities. Cloud based video conferencing solutions enable organisations to avoid expensive and maintenance intensive backend infrastructures. The back-end processing (MCUs and gateways) is hosted by the provider from its own data centres or partner networks, requiring only endpoints (screens and cameras) from the customer.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs