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TheStreet Open House

Pandora Steps Up Its Game in a Big Way

Stocks in this article: P GM AAPL

That said, it's a volatile number to own right now, despite its recent outperformance. Any perceived dent in the next few months from Apple's (AAPL - Get Report) iTunes Radio will knock Pandora back.

I don't give stock advice all that often. However, I called this one well ahead of it tripling from single-digit lows. Investors will misread Apple's iTunes Radio gains, which I expect to come, and Pandora's moderated growth, which I also expect to continue, for trouble. But again, they're missing the real story, the next chapter in Pandora's evolution just as they did with mobile advertising and such. They are missing Pandora's ability to change the music industry and open up new lines of revenue for itself, its partners, particularly artists of all sizes, and sign advertisers to deals that focus on key local markets and demographics.

So, if I could own Pandora (TheStreet's insider trading policy prevents me from owning individual stocks) and I had profits on paper, I would sell now, wait for the inevitable Apple-related dips and buy modest amounts on any dives below $20 a share. If it never gets that low, who cares? You're much better off having played it conservative, taken profits and protected yourself so you can live to fight another day.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a columnist and TheStreet's Director of Social Media. Pendola makes frequent appearances on national television networks such as CNN and CNBC as well as TheStreet TV. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.
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