, the mobile media company powered by Sprint (NYSE: S), today announced that it has received the 2013 North American Mobile Advertising Product Leadership Award from industry analyst firm Frost & Sullivan.
The research from Frost & Sullivan indicates that the capabilities of Pinsight Media+ make it a compelling proposition for brands, agencies and content publishers to work with for meeting their mobile advertising requirements. Pinsight Media+ ranked highest overall or tied its competitors in five categories, including features/functionality, innovative element of the product, product acceptance in the marketplace, provides customer value enhancements, and product quality.
Advertising customers of Pinsight Media+ consistently achieve higher than industry average results because of Sprint’s open strategy, which allows subscribers to control their advertising experience, Frost & Sullivan noted.
“By delivering the best combination of reach and relevancy, Sprint has successfully established itself as a preferred provider of mobile advertising solutions,” said Vikrant Gandhi, principal analyst, Frost & Sullivan. “Sprint’s unique assets, along with its continued investments in mobile advertising systems, will help it remain at the forefront of operator-supported mobile advertising initiatives in North America.”
Launched in October 2012, Pinsight Media+ has quickly created a robust advertising ecosystem for advertisers. In May, Sprint
Handmark, Inc. and its subsidiary OneLouder to enhance Pinsight Media+ with mobile app experts and sophisticated technology. Also in May, Sprint and Time Inc. unveiled a mobile content, advertising and retail
. In February, Sprint announced that it joined with Telefónica to discuss collaboration on creating one of the
largest mobile advertising alliances in the world
, potentially reaching more than 370 million mobile customers across the United States, Europe and Latin America with targeted advertising.
Sprint has also received certification for its Pinsight Media+ mobile advertising program from
, a leading online data privacy management solutions provider.
“From day one, our goal with Pinsight Media+ has been to better connect mobile customers and advertisers with relevant information at the right moment,” said Kevin McGinnis, vice president-Product Development and Operations, Pinsight Media+. “This leadership award from Frost & Sullivan validates our strategic approach and our ability to deliver value on both sides.”