Accenture (NYSE:ACN) received a high vendor assessment for its Accenture CAS software solution in Gartner Inc.’s recently published “Vendor Panorama for Retail Execution in Consumer Goods.” 1 Accenture received high assessments in numerous “Company” categories, including Geographic Strategy, Vertical/Industry Strategy and Solution Completeness. Accenture also scored the highest assessment in “Product” criteria, including in Delivery Flexibility, User Experience, Analytical Capabilities and Configurability.
Gartner assessed 19 service providers for the Vendor Panorama, which profiles the marketplace and leading vendors to help consumer goods companies use technology to better manage in-store execution. Gartner notes that, “Technologies related to executing in the retail environment have come sharply into focus, as consumer goods manufacturers seek to improve activities and promotions at the store level.” A copy of the full report is available here.
The Accenture CAS Retail Execution solution enables efficient management of field sales teams’ activities, helping to improve performance from head office to shop floor. With a user interface specifically designed to help build brand loyalty and increase sales by supporting consumer-product sales processes, such as store-based compliance audits, surveys and real-time reporting, the Accenture CAS Retail Execution solution is also supported by a multi-platform and mobile device capability.
“Retail execution is not a new challenge for consumer goods companies but the numerous people involved in the process and the growing complexity of retail promotions and associated data mean that many companies struggle to achieve it,” said Henning Fromme, Accenture CAS software product strategy and development lead. “We believe that this assessment underlines the distinctive retail execution capabilities of the Accenture CAS software solution and how we can help clients close the loop between planning and execution to drive sales and improve customer loyalty.”Designed to scale globally, Accenture CAS can be used for ten users or tens of thousands, depending on customer requirements, and is applicable to both emerging and modern markets. Accenture CAS, with the addition of NewsPage acquired by Accenture in 2012, is a leading integrated sales platform for the consumer goods industry with a suite of retail execution software, including distributor management, direct store delivery, digital merchandising and field service as well as trade promotion management and trade promotion optimization, and is part of the Accenture Software portfolio of products . Accenture CAS is also a key component within Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities. 1 Gartner, Inc. “ Vendor Panorama for Retail Execution in Consumer Goods,” by Dale Hagemeyer, September 6, 2013. About Accenture Accenture is a global management consulting, technology services and outsourcing company, with approximately 275,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com. Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software. For more information on Accenture CAS, visit www.accenture.com/accenturecas. Copyright © 2013 Accenture. All rights reserved. Accenture, its logo, Accenture Software, and High Performance Delivered are trademarks of Accenture.
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