Clear Channel, a leading global media and entertainment company specializing in radio, digital, outdoor, mobile and on-demand entertainment and information, today announced that music legend Paul McCartney will tease the launch of his forthcoming solo album, ‘NEW’, with a creative, multi-platform campaign across Clear Channel’s extensive global properties. The campaign includes exclusive digital out-of-home elements in 30 major cities across 18 countries, as well as an iHeartRadio Album Release Party.
iHeartRadio, Clear Channel’s industry-leading digital radio platform, held an exclusive iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance hosted by on air talent Jim Kerr of Q104.3 in New York City on Oct 9, which celebrated ‘NEW’, scheduled to be released October 15. The surprise event will be aired across Clear Channel Media and Entertainment Classic Rock, Classic Hits, Oldies and AC stations across the country (times vary by location) and on iHeartRadio.com/pm and will stream on Yahoo! Monday October 14 at 9 p.m. ET/ 6 p.m. PT. The event will let listeners hear songs from McCartney’s upcoming album and exclusive insights behind the music before the album is released to the public.
Beginning Sunday, Oct. 13, Clear Channel Outdoor - North America (NYSE:CCO) will tease the iHeartRadio Album Release Party with Paul McCartney: A Q&A and Performance on digital billboards across the country – driving fans to tune in. Utilizing digital out-of-home’s unique ability to offer advertisers a highly flexible and creatively rich platform through which to engage with its target audience, the campaign will feature six different creative executions that will change throughout the campaign’s duration. For the teaser element, bold, inspiring and intriguing quotes from the song lyrics of the title track “NEW” will be showcased on CCO’s digital screens alongside a call to action to search for “#whatsnewpaul”, driving audiences online to discover Paul McCartney on Twitter, Instagram, Facebook and through Google to paulmccartney.com where they can listen to new tracks, learn more and pre-order the album. On the day of the album’s launch, a final creative will reveal the complete album artwork. The digital out-of-home campaign will be featured on billboards in the following U.S. markets: Akron, Atlanta, Boston, Chicago, Cleveland, Columbus, Dallas, Des Moines, El Paso, Ft Smith, Houston, Indianapolis, Jacksonville, Las Vegas, Los Angeles, Melbourne, Memphis, Miami, Milwaukee, Minneapolis, New Jersey, Oakland, Ocala, Orlando, Philadelphia, Phoenix Portland, Reno, Sacramento, Salisbury, San Antonio, Seattle, Tampa and Wichita.
"NEW," the first album of all-new original Paul McCartney material in six years, will be released in the U.S. on October 15. The multi-producer Paul McCartney album features four distinct styles, four different sets of ideas, coming together into one.
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