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Kmart® And Shop Your Way(SM) Reveal Spooktacular Trends Just In Time For Halloween

Stocks in this article: SHLD

Spellbinding SelectionsKmart has everything you need for a hair-raising Halloween. With more than 3,000 costumes available online and in stores, from princesses and superheroes to ghoulish goblins, you're sure to find a costume for everyone in your family. With more than 50 percent of Americans waiting until the week before to make their Halloween costume decisions, Kmart is sure to have a costume for last-minute planning.

Not only does Kmart offer a wide variety of costumes for the whole family, but its selection of home decor is simply frightful! Shoppers can find everything they need to transform their homes into the most haunted house on the block. From lighted tombstones to ghostly ghouls, skeletons and giant hairy spiders, Kmart has everything needed to spook the entire neighborhood.

If you are looking for a more bewitchingly beautiful look for the home interior, Lemax is once again featuring its Spooky Town. This year's collection adds even more thrills and chills with flashing lights, eerie sounds and menacing movement. 

Kmart's full selection of Halloween merchandise is available in-store or online at www.Kmart.com/HalloweenCatalog where visitors will find an extended assortment of merchandise. Shoppers can also enjoy free in-store pickup for added convenience. Free in-store pickup is only one of many integrated retail offerings available at Kmart. Others include: the Shop Your Way Mobile App, Shop'In, eCoupons, Layaway, Pay in Store and Free Third Party Pickup. For additional Halloween costume and decor inspiration, check out ShopYourWay.com, an interactive website and community that links members with exclusive content, deals and social shopping. Signing up to become a Shop Your Way member is easy and free at www.ShopYourWay.com.

Shoppers can also join the conversation about Hallow's Eve with #KmartHalloween.

*Source: National Retail Federation's 2013 Halloween consumer spending survey conducted by Prosper Insights.

About Kmart SurveyThe Kmart Survey was conducted by Wakefield Research ( www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between September 26th and October 4th, 2013, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

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