SHANGHAI, Oct. 11, 2013 /PRNewswire/ -- On October 11 th, PPTV and The Scottish Professional Football League (SPFL), in partnership with leading sports media rights agency MP & Silva, co-announced the broadcast partnership to showcase the Scottish Premiership in China for the first time, covering the 2013/2014 season.
By signing the agreement, PPTV gets exclusive broadcast rights for more than 55 SPFL matches across all media platforms and devices, including television, mobile and Internet media platforms. Football fans in China can look forward to catching the Scottish Premiership.
Currently PPTV's sports programs include Barclays Premier League, Liga BBVA and Chinese Super League football as well as basketball, tennis, golf and motor sports. The partnership with SPFL will undoubtedly solidify PPTV's leadership in sports broadcasting. Furthermore, as a new member of paid channels of PPTV, including MLS, J. LEAGUE, K-League, Npower Football League Championship, Primera Division Argentina, and etc. the SPFL channel marks PPTV's constantly exploration to bring more and more wonderful video programs to Chinese audiences in a sustainable way.
On this new acquisition, Dr, Vincent Tao, CEO of PPTV said, "We're pleased to be the first to showcase the Scottish Professional Football League in China, and is a great addition to our growing line-up of premium sports content. Football is one of the most watched sports on television, considering the rise of youth interest in the sport. We are excited about this new partnership and we look forward to working closely with SPFL and MP & Silva to contribute to the growing football fan base in China."SPFL Chief Executive, Neil Doncaster said, "We are delighted to partner with PPTV to broadcast the new Scottish Premiership into China for the first time. They are the ideal partner to generate local interest in our League. China is a huge market for sports content. We are very pleased to now have a significant presence and to be doing business there. The move by MP & Silva to showcase SPFL football to a broadcaster reaching more than 60 million people is significant. We hope that this will open the door to further opportunities for the League and our Clubs." Andrea Radrizzani, MP & Silva Group CEO, said, "This new partnership between SPFL and PPTV underlines our expertise to find business solutions for rights holders and expand their reach, while offering premium sports content for broadcasters. We look forward to building on this momentum to establish the SFPL in new markets to increase the visibility of the league around the world."