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U.S. Bank has earned top honors in the 2013 Privacy Trust Study for Retail Banking conducted by privacy and information security research firm the Ponemon Institute. This is the seventh year in which U.S. Bank has claimed the number one position and the 10
th year that it has ranked in the top five.
Now in its 10
th year, the study measures consumer perceptions of trustworthiness in retail banking institutions, specifically how issues related to consumer privacy and data security – and the ways in which retail banking institutions address those issues – translate to consumer opinion.