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New, Free Scholastic Book Fairs App Helps Parents Find The Right Children's Book In A Snap

NEW YORK, Oct. 10, 2013 /PRNewswire/ -- (Share This Release: http://bit.ly/GOX5o5) According to recent research, parents are a key source of books for their kids, but many parents struggle to find the perfect book that matches their child's reading level and interests. To help busy families keep their kids reading and succeeding, Scholastic Book Fairs® today announces the Scholastic Book Fairs app. Available for iPhone and iPod touch, the app is designed to extend the Scholastic Book Fair experience and provide parents and teachers with instant and detailed information about every book sold at their Scholastic Book Fair to be sure children find the books that will keep them reading every day. The app is available on select Android devices.

(Logo: http://photos.prnewswire.com/prnh/20100907/SCHOLASTICLOGO )

With the free Scholastic Book Fairs app, parents and teachers can access more information about thousands of books available through Book Fairs by simply pointing and scanning the cover.  Produced by Scholastic Media and using Qualcomm® Vuforia™ technology, which enables apps to see and connect digital experiences to physical products, the Book Fairs app reveals valuable information about each book, including reading levels (Accelerated Reader, Developmental Reading Assessment, Guided Reading and Lexile levels), 'Reading Counts' quizzes for individual titles, and the appropriate age range for the book to help guide parents and kids through the Fair.

Once the right book is found, parents have the option to find recommendations for similar books, create wish lists, and even purchase through the school's Online Book Fair. Parents can purchase from a wide selection of book titles, including a selection of books that are not available at the Fair, and ebook versions available for purchase through Storia®, the Scholastic e-reading app for children. A portion of the Book Fair sales go to the school to help them purchase more books and educational materials. Qualcomm Vuforia is a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated.

In addition, while at the Book Fair, parents and teachers can point and scan QR codes located throughout the Scholastic Book Fair to access free podcasts and author video interviews, as well as "book talks," which feature children providing peer reviews of favorite books.

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