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Alliance Data Signs A New Agreement With Philanthropy-focused Provider Of Telecom Services

Stocks in this article: ADS

DALLAS, Oct. 10, 2013 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions, today announced its Retail Services business, which manages more than 120 private label and co-brand credit programs, has agreed to provide co-brand credit card services for CREDO. CREDO is a nationwide provider of mobile and long distance phone services that actively supports social change.

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Based in San Francisco, CREDO (formerly known as Working Assets) operates with a unique business model: CREDO automatically donates a percentage of its members' phone charges to progressive nonprofit organizations, at no extra cost to members.The new CREDO credit card works in a similar way. Every time a member makes a purchase using the card, CREDO automatically donates 10 cents to nonprofit groups supporting women's rights, the environment, equality, peace and social justice. Since 1985, CREDO has raised $75 million for hundreds of social-change organizations. In all, more than 3 million consumers nationwide are members of CREDO's mobile, long distance and activism programs. 

"CREDO means belief. And we founded our company on the belief that we can build a business that supports social change and political activism," said Laura Scher, co-founder and executive chair of CREDO. "The new CREDO credit card will give a real boost to our mission by providing consumers with an easy, effective way to make a difference in the world through their credit card purchases. We'll benefit from Alliance Data's marketing expertise and analytics capabilities to offer a customized card program that's meaningful to our members."

Alliance Data will provide a full suite of co-brand credit card and related marketing services for CREDO, driving more cardholders to the program with the latest consumer-centric acquisition technologies, along with integrated marketing strategies designed to increase cardholder loyalty and repeat purchases.

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