ACE ( ACE) is a commercial property-casual insurer with a pretty simple goal: The firm provides major corporations with insurance against catastrophic losses. That may sound pretty straightforward (all insurers sell themselves the same way, right?), but in fact ACE is positioned in a tight niche with big barriers to entry that smaller rivals can't match. Because ACE has considerable scale, it's able to pursue lucrative less-commoditized deals with bigger customers who can't realistically be insured by a smaller or less-specialized firm.
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