, Oct. 9, 2013 /PRNewswire/ -- Looking to take your small business to the next level? Adding a blog to your company website can be an effective way to position your company as a thought leader and promote brand awareness within your audience. The challenge of maintaining a company blog for many small businesses, though, comes in the form of resource constraints. Successful blogging efforts rely on quality content — and frequency of posting
— and it can be challenging to come up with new topics on a consistent basis. That's where a blog series can come into play.
, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, discusses strategies for creating a blog series for business sites, including potential topics and styles, in his latest article for PR Newswire's Small Business PR Toolkit.
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