"I'm excited to partner with the makers of these great snack brands, who like me are passionate about spreading the love for soccer to fans across North America," said Clint Dempsey, who recently returned to play professionally for Seattle Sounders FC after a stint oversees.
Right Sport, Right TimeThe company's full-scale commitment to soccer comes at a time when the sport is skyrocketing in popularity. The U.S. Men's National Team has already punched its ticket to Brazil in 2014, with the U.S. Women's National Team currently seeking to qualify for Canada in 2015. Then both teams will try to return to Brazil in 2016 for the international competition in Rio de Janeiro. Not only will U.S. fans be following the journey to all three international events – they'll be watching in primetime in record numbers.
What's more, this movement toward soccer will transcend TV ratings. Interest in the sport at the grassroots level is growing by leaps and bounds. Soccer is the No. 1 participatory sport among youths (under age 9) in North America and roughly one-third of U.S. households now include kids playing soccer, according to a 2012 report by the Sporting Goods Manufacturers Association. In terms of popularity with millennials, soccer now ranks second behind only the NFL among all sports in the U.S, according to a recent national poll.
"Our brands like OREO, RITZ, TRIDENT and SOUR PATCH KIDS see soccer as a way to connect with consumers – moms, dads and athletes alike – in their communities," said Chriss. "With this unparalleled portfolio of assets, our brands will be perfectly positioned to help provide our snacks to consumers whether they are watching at home, cheering in person or taking the field themselves."About Mondelez InternationalMondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milk chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational. About U.S. Soccer:Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit ussoccer.com. About Soccer United MarketingFounded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States, and the CONCACAF Gold Cup™. SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas). In 2009, SUM announced the creation of the MLS Digital Properties, the only soccer advertising network of its kind, covering all facets of the sport in the U.S., and which allows advertisers to reach millions of soccer fans via online advertising and sponsorships campaigns. These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com. SOURCE Mondelez International