This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Makers Of OREO, RITZ, TRIDENT & SOUR PATCH KIDS Score Big With Unprecedented Soccer Sponsorships

"We are looking forward to our new partnership with Mondelez as the Official Snacks of U.S. Soccer," said U.S. Soccer President Sunil Gulati. "With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."

The company also plans to leverage its global partnership with social media giant Twitter to help provide valuable consumer insights and engage with fans in real-time in North America – and globally.

"Soccer is truly the world's sport, which is a natural fit for these iconic brands," said Chriss. "And the connection to soccer will help reinforce in real-time our role in supporting or fueling the interests of all our consumers and retail partners."

A Multicultural MovementThe Hispanic community's passion for soccer is no secret, and the snack company's U.S. soccer partnerships – especially with Mexican Club Chivas and athletes like Omar Gonzalez – offer myriad opportunities to connect with a broad range of multicultural consumers through breakthrough activations and outreach specifically tailored to reflect the community's love for soccer.

"Hispanic consumers and soccer fans are looking for companies to make an authentic connection to the sport they love," said David Wright, Senior Vice President of Global Sponsorship at Soccer United Marketing. "Mondelez is a great fit and there isn't a better time to be involved in the sport of soccer than right now."

"Growing up with Mexican parents, I learned early on that soccer isn't just a game but something that inspires cultural pride and community," said Gonzalez, who holds dual citizenship in the United States and Mexico and plays for the U.S. Men's National Team. "I'm excited to partner with brands like OREO, RITZ, TRIDENT and SOUR PATCH KIDS that understand the passion that this sport ignites, not only here and in Mexico, but around the world."

Stars Connect to Brands AuthenticallyBy signing icons like Clint Dempsey (arguably the biggest name in U.S. men's soccer today), Alex Morgan (a standout performer of the world-champion U.S. Women's National Team) and emerging star Gonzalez, Mondelez International instantly has created a roster of some of the biggest names in soccer. But what really makes these deals stand out is the authentic connection between the athletes and brands.

"They're now the Official Snacks of U.S. Soccer – but to me these snacks have always been a part of the soccer experience," said Morgan. "It's important to me to partner with brands who not only are committed to the sport, but who truly are, and have been, part of the soccer community."

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,776.12 -200.19 -1.11%
S&P 500 2,067.89 -18.35 -0.88%
NASDAQ 4,900.8850 -46.5560 -0.94%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs