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TheStreet Open House

Makers Of OREO, RITZ, TRIDENT & SOUR PATCH KIDS Score Big With Unprecedented Soccer Sponsorships

Stocks in this article: MDLZ

"We are looking forward to our new partnership with Mondelez as the Official Snacks of U.S. Soccer," said U.S. Soccer President Sunil Gulati. "With a large number of name brand products, we are excited to work with Mondelez to expand our reach to consumers at the international, national and grassroots level."

The company also plans to leverage its global partnership with social media giant Twitter to help provide valuable consumer insights and engage with fans in real-time in North America – and globally.

"Soccer is truly the world's sport, which is a natural fit for these iconic brands," said Chriss. "And the connection to soccer will help reinforce in real-time our role in supporting or fueling the interests of all our consumers and retail partners."

A Multicultural MovementThe Hispanic community's passion for soccer is no secret, and the snack company's U.S. soccer partnerships – especially with Mexican Club Chivas and athletes like Omar Gonzalez – offer myriad opportunities to connect with a broad range of multicultural consumers through breakthrough activations and outreach specifically tailored to reflect the community's love for soccer.

"Hispanic consumers and soccer fans are looking for companies to make an authentic connection to the sport they love," said David Wright, Senior Vice President of Global Sponsorship at Soccer United Marketing. "Mondelez is a great fit and there isn't a better time to be involved in the sport of soccer than right now."

"Growing up with Mexican parents, I learned early on that soccer isn't just a game but something that inspires cultural pride and community," said Gonzalez, who holds dual citizenship in the United States and Mexico and plays for the U.S. Men's National Team. "I'm excited to partner with brands like OREO, RITZ, TRIDENT and SOUR PATCH KIDS that understand the passion that this sport ignites, not only here and in Mexico, but around the world."

Stars Connect to Brands AuthenticallyBy signing icons like Clint Dempsey (arguably the biggest name in U.S. men's soccer today), Alex Morgan (a standout performer of the world-champion U.S. Women's National Team) and emerging star Gonzalez, Mondelez International instantly has created a roster of some of the biggest names in soccer. But what really makes these deals stand out is the authentic connection between the athletes and brands.

"They're now the Official Snacks of U.S. Soccer – but to me these snacks have always been a part of the soccer experience," said Morgan. "It's important to me to partner with brands who not only are committed to the sport, but who truly are, and have been, part of the soccer community."

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