This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Makers Of OREO, RITZ, TRIDENT & SOUR PATCH KIDS Score Big With Unprecedented Soccer Sponsorships

Stocks in this article: MDLZ

EAST HANOVER, N.J., Oct. 9, 2013 /PRNewswire/ -- Fans throughout North America are hungrier than ever for soccer, and now several of the world's leading snack brands are getting into the game like never before. Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of wide-ranging deals with several of the sport's top teams, organizations and players.

Today, the snack company announced a series of multi-year sponsorships that will establish its leading brands' place in this rapidly expanding sport and provide the basis for a fully integrated marketing campaign launching in 2014 to help kick up the growing passion for soccer in North America heading into the most anticipated stretch in the sport's history. The deals, negotiated in conjunction with CAA Sports Consulting (on behalf of Mondelez International) and Soccer United Marketing, Major League Soccer's commercial arm, represent the company's largest multi-brand program to date, and include:

  • 3-year sponsorship as the Official Snacks of U.S. Soccer (Men's and Women's National Teams) as the Federation celebrates its 100 th year
  • 3-year sponsorship as the Official Snacks of Club Deportivo Guadalajara, a popular Mexican team commonly known as Chivas, for games played and sponsorship within the U.S.
  • Individual marketing deals with three of the brightest stars in U.S. soccer today: Clint Dempsey (Seattle Sounders FC), Alex Morgan (Portland Thorns FC) and Omar Gonzalez (LA Galaxy)

"This is so much more than a business deal – it's the start of a movement to help our great brands connect soccer, community and snacking in a way that makes consumers stand up and cheer," said Stephen Chriss, Senior Director, North America Consumer Engagement and Marketing Services at Mondelez International. "We're so excited to have the opportunity to partner with these great athletes and organizations just as U.S. love for the sport is about to reach a fever pitch."  

Uniting Snacks, Soccer and CommunityThe designation of Official Snacks of U.S. Soccer and Chivas extends to the cookie, candy, cracker and gum categories and will be inclusive of a series of globally-recognized brands operated by Mondelez International, including: OREO, CHIPS AHOY, RITZ, WHEAT THINS, HONEY MAID, NEWTONS, BELVITA, TRIDENT, DENTYNE, STRIDE and SOUR PATCH KIDS, among others.

The deals with U.S. Soccer and Chivas will include all forms of media, retail, shopper marketing, consumer promotions, grassroots, PR and social media. The sponsorships also include rights to align with coaches, legends of the game and the U.S. Soccer Development Academy.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs