It was good economics. Google took cheap PCs, broke them down into racks and found it saved money. Commodity chips were more cost-effective in cloud architectures than traditional server chips. Google bought in bulk, it had "just in time" capacity, and pretty soon the rest of the cloud world was copying them. Google became one of the country's largest PC makers.
In some ways it made no sense. Hardware and services are different businesses. Start-ups like Sea Micro arose to meet the need, but until it became part of AMD (AMD) it couldn't deliver what the new market demanded.
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