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TheStreet Open House

DreamWorks Animation's Toothless, Star Of The "How To Train Your Dragon" Movies, Will Debut As A New Giant Balloon In The 87th Annual Macy's Thanksgiving Day Parade (Graphic: Business Wire)

This Thanksgiving, a mythical dragon will be spotted over the skies of New York City as millions of spectators catch a glimpse of the fierce but beloved Toothless in the 87 th Annual Macy’s Thanksgiving Day Parade ®. The star of DreamWorks Animation’s (Nasdaq: DWA) How to Train Your Dragon franchise, Toothless will join the lineup of incredible giant character helium balloons in the Thanksgiving Day celebration.

“As this clever and playful dragon takes his rightful place in the sky this year, millions of spectators along the streets of Manhattan and in homes across the country will be dazzled by Toothless,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “His incredibly subtle coloring, bright eyes, enormous shape and scale promises to put Toothless in a class of his own among the Parade’s helium giants this Thanksgiving.”

“DreamWorks Animation is honored to be a part of the incredible Macy’s Parade tradition, and who better than Toothless to soar through the skies of Manhattan on Thanksgiving?” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. “Fans around the world have dreamt of seeing Toothless take flight before their very eyes and he will definitely be a sight to behold.”

A feat of design by the magicians at Macy’s Parade Studio, Toothless will measure approximately 70-feet in length and will tower more than five stories. The color of midnight with glowing green eyes and an enigmatic grin, Toothless will come to life in grand form. Positioned with his giant wings folded in a landing pose, Toothless will be a hit with fans young and old as he seems poised and ready to descend amongst the gathered crowds.

The critically acclaimed 2010 global blockbuster How to Train Your Dragon grossed nearly $500 million at the worldwide box office and was among the top 10 highest-grossing films of 2010. On June 13, 2014, audiences will have the opportunity to fly high with the original gang in the epic 3D action-adventure film sequel, which will soar into the final film of the trilogy set to release in 2016. Fans can also follow the adventures of Hiccup and Toothless in the popular television series DreamWorks Dragons: Defenders of Berk.

The 87 th annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 28, 2013 from 9 a.m. – noon in all time zones.

About the Macy’s Thanksgiving Day Parade (NYSE:M):With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 85 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than two-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.

About DreamWorks Animation:DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 27 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131009005152/en/

Copyright Business Wire 2010

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