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Rentrak's Audience Polling Service, PostTrak™, Now Used By The Majority Of Hollywood Studios

Stocks in this article: RENT

LOS ANGELES, Oct. 9, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced its syndicated service called PostTrak™, which provides real-time reporting of box office audience demographics and sentiment, is now being used by the majority of Hollywood studios and has resulted in success for these pioneer clients. For the first time, these studios have precise and unique insight into what moviegoers think right as they exit theatres.

PostTrak, which launched earlier this year, reports real-time box office audience demographics and sentiment intelligence for all wide-release films in dozens of markets across North America to give studios unique insight into what moviegoers think as they exit the theater. With PostTrak, studios discover driving factors about what was effective in building awareness for the movie, how it compares to audience expectations and the audience's urgency to tell others about it. The service uses information gathered in-movie theater polls and is available by subscription.

"Rentrak continues to revolutionize the tools we use in the theatrical distribution," said President of Domestic Distribution for 20 th Century Fox Chris Aronson. "The results from PostTrak have provided us with immediate audience information and feedback in real time."

"PostTrak gives us a unique opportunity to find out not only who is going to our films, but gives us a feel for how audiences are responding – all in real time," said Weinstein Company's President, Theatrical Distribution & Home Entertainment Erik Lomis. "It's a fantastic tool that has changed how we receive crucial movie going information."

As the trusted standard for all studio box office reporting, Rentrak provides intelligence into overnight theatre-level reporting across the global market. Rentrak delivers real time geographic-specific box office collection, which provides users with instant analysis of the domestic box office landscape and from over 85,000 theaters in 37 countries globally.

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