NEW YORK, Oct. 9, 2013 /PRNewswire/ -- LivePerson Inc., (NASDAQ: LPSN) a leading provider of digital engagement solutions, and Razorfish, one of the world's fastest growing digital and technology agencies, today announced a strategic partnership that will integrate LivePerson's digital engagement solutions with Razorfish's best-of-breed services. The partnership will enable LivePerson and Razorfish to transform the way consumers interact with brands online.
Through the integration of LivePerson's industry leading digital engagement platform and Razorfish's marketing and commerce services, the two brands aim to enhance the way brands engage with consumers, while also driving greater value from their marketing and commerce strategies. Joint customers stand to gain higher conversion rates while delivering a more powerful consumer experience.
"Businesses today make considerable investments in their digital assets, but despite this, most companies are suffering from excessively high bounce rates and strikingly low conversion rates, which means consumers are not getting what they need from the brands they engage with," said John Gray, Head of Global Channels & Business Development at LivePerson. "LivePerson's partnership with Razorfish will deliver a comprehensive set of services that drive measurable value for businesses looking to create a stronger customer engagement strategy across their digital channels, and we very much look forward to partnering with them."Working together, LivePerson and Razorfish will focus on approaching the market through co-selling, intimate thought leadership events and larger-scale events where the two can showcase the value the relationship brings to their joint customers. "The LivePerson platform supports Razorfish's analyst-rated best-in-class commerce services that deliver holistic, meaningful customer experiences," said Paul Do Forno, Senior Vice President, Commerce, Razorfish. "We look forward to leveraging our complementary skillsets to continue to help brands deepen the relationships and interactions they have with their customers."