This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Cypress’s CapSense® Controllers Enable Ezetap To Deliver The World’s First Certified, Integrated Mobile Point-of-Sale Device With Touch-Sensing PIN Entry

Cypress Semiconductor Corp. (Nasdaq:CY) , the market leader in capacitive touch-sensing, today announced that Ezetap, a leading provider of Mobile Point-of-Sale (MPOS) solutions, is using Cypress’s CapSense® Express™ controllers in the world’s first capacitive-touch-based PIN-pad in its new MPOS device. The CY8CMBR2016 matrix keypad solution provides the Ezetap MPOS device with a durable user interface, helping it to pass all of the stringent EMVCo and Payment Card Industry (PCI) global certifications required for PIN entry devices. Ezetap Chairman Sanjay Swamy is demonstrating the MPOS device at the Money2020 conference in Las Vegas from October 8-10, 2013.

Consumer electronics and home appliances have rapidly been transitioning from mechanical buttons to capacitive touch controls. However, the payments industry has been slow to move from traditional, expensive mechanical keypads—which are made secure through additional physical and logical barriers around the keypad—given the tight security required when customers enter their debit or credit card PIN. The EMV and PCI certifications are extremely strict due to the need to protect customer PINs against a broad range of attacks, while ensuring compatibility across a range of payment cards. Devices must pass more than 5,000 protocol, firmware and security tests—typically taking about two years. With the reliable, easy-to-use CapSense Express Mechanical Button Replacement (MBR) solution, Ezetap was able to go from concept, to certification, to manufacturing in less than a year. More information is available at www.cypress.com/go/capsense.

“We set out to design a groundbreaking MPOS device with a top-quality capacitive touch keypad, so we went to Cypress to leverage their industry-leading technology,” said Bhaktha Keshavachar, Co-Founder and CTO of Ezetap. “The support we received from the Cypress team went a long way in helping us bring this exciting new product to market in breakthrough time. It has been introduced in India by Citibank, American Express and State Bank of India, and it will soon be deployed globally as well.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,745.98 -5.41 -0.03%
S&P 500 2,108.63 +0.06 0.00%
NASDAQ 5,128.7850 +17.0520 0.33%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs