NEW YORK ( TheStreet) -- Sometimes our sports teams need a little help in boosting ticket sales, especially with all the options that fans have these days.
Sales Huddle Group's CEO Sam Caucci told TheStreet's Brittany Umar that professional sports teams are constantly trying to create value for attending fans, such as concession packages with ticket purchases. Sales Huddle Group also works with sports teams and sponsorships.
Caucci added that although sports teams are still getting paid about the same or sometimes more from their sponsors than in the past, the sponsor is definitely in the driver's seat.
With higher demands, sponsors want to see exactly how their money is being spent and now like to be present during the games, sometimes interacting with the fans. His company is fairly active with all four major sports leagues -- the National Football League, Major League Baseball, National Hockey League and National Basketball Association -- as well as Nascar, he said.Caucci concluded that after a particular team installs his company's training platform, some have seen sales increases of 20% to 30% as a result. -- Written by Bret Kenwell in Petoskey, Mich. Follow @BretKenwell