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NEW YORK (TheStreet) -- With the markets completing their sixth week in rally mode, Jim Cramer told his "Mad Money" TV show viewers Friday that next week's earnings will set the tone for the rest of the year as many retailers will provide their last update before the holiday shopping season begins.
But before retail kicks into high gear, Cramer said he'll be watching the Salesforce.com (CRM) DreamForce conference for all the latest from the tech sector and all the best the cloud has to offer.
Tuesday brings earnings from Best Buy (BBY), Home Depot (HD) and Dick's Sporting Goods (DKS). Cramer said that he still likes both Best Buy and Home Depot but that Dick's has been a bit of a downer recently.Next on Wednesday, it's JCPenney (JCP), Staples (SPLS) and Williams-Sonoma (WSM) in the spotlight, along with John Deere (DE) and ADT (ADT). Cramer said that both Deere and ADT have been disappointing, and he's still not a fan of JCPenney. He was more upbeat on Staples however, and said Williams-Sonoma will likely fall on its earnings, only to bounce right back as it often does. Then on Thursday, it's more retailers with Abercrombie & Fitch (ANF), Dollar Tree (DLTR), GameStop (GME) and Target (TGT). Cramer was bullish on Dollar Tree and GameStop, but did not expect any good news from either Abercrombie or Target. Finally on Friday, Cramer said he'll be watching Foot Locker (FL), which will tell him whether to buy Nike (NKE), and Ann Taylor (ANN), a stock that reminds him that women's apparel is too hard a segment to judge. Last but not least is Petsmart (PETM), a stock that's up only 8% on the year, but should be picking up steam.
Executive Decision: George JohnIn the "Executive Decision" segment, Cramer spoke with George John, CEO of Rocket Fuel (FUEL), the programmatic advertising platform that allows companies to place ads in real time. Rocket Fuel had a stellar IPO this past September, rising 93% on its first day of trading. But shares fell to a low of $37 a share in early November before rebounding sharply on its 132% increase in revenues this quarter.
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