This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Logan's Roadhouse® Announces New Integrated Communications Agency Roster

Stocks in this article: OMCSAPE

















NASHVILLE, Tenn., Oct. 8, 2013 /PRNewswire/ -- Logan's Roadhouse, a leading casual steakhouse chain, today announced two integrated communications agency appointments. SapientNitro (NASDAQ: SAPE) and Zimmerman Media Group (ZMG) of Zimmerman Advertising join as new agency partners, signaling the expansion of the chain's digital and social marketing and media strategies.

"Both SapientNitro and Zimmerman Advertising demonstrated an understanding of the Logan's Roadhouse guest, our brand and the opportunities in our marketplace," said Logan's Roadhouse chief marketing officer, Todd Townsend. "As opportunities for expanding guest relationships and dialogue increases and the need for precise marketing and media targeting continues to grow, we are evolving our marketing mix to build even more dynamic relationships with our guests across all opportunities."

Both agencies were awarded the business after a competitive review among multiple agencies. SapientNitro, recognized for engaging consumers by creating integrated, immersive stories across brand communications, digital engagement and omni-channel commerce, will manage all general, digital, social and creative responsibilities, website design and restaurant merchandising for the entire steakhouse chain in North America, effective immediately.

"The restaurant experience is drastically changing and Logan's Roadhouse realized that.  Today's always-on guests are evolving and want to personally connect with their restaurant experience across all touch points," said SapientNitro's executive creative director, Bill Pauls. "We're honored to be working with such a respected restaurant chain in the U.S."

Zimmerman Media Group, a unit of Zimmerman, will manage all integrated media planning and buying duties.

"There's nothing more powerful than an authentic brand, and Logan's is the real deal," says Zimmerman Advertising founder and chairman, Jordan Zimmerman.  Zimmerman CEO Pat Patregnani added, "Logan's will be the first new client since announcing Zimmerman 3.0, a new phase that encompasses a host of innovations recently integrated into our agency model, and we are extremely excited to move forward with such a great brand."

Mike Andres was appointed president, CEO and chairman of the board for the Nashville-based chain in February.  Todd Townsend joined the team as chief marketing officer in September of 2012, tasked to lead the marketing and product development teams with responsibility for marketing and culinary strategy, integrated communications, merchandising, brand management, promotions, pricing, menu, and food innovation and development.



1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,811.54 -3.40 -0.02%
S&P 500 2,070.72 +3.69 0.18%
NASDAQ 4,780.3870 +22.1350 0.47%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs