"To present our brand to a growing base of digital natives and active sports enthusiasts, providing information right now is a key differentiator," said Stephen McDonnold, CIO, PGA TOUR Superstore. "Utilizing SAP Customer Activity Repository and SAP HANA will allow us to provide instantaneous inventory availability, targeted promotions and cross-channel fulfillment to our on-the-go consumers."
SAP Customer Activity Repository is intended to help retailers establish the foundational data that can be used to better understand customer demand and predict future buying behavior. Features such as real-time visibility into consumer sales data down to the transaction level are intended to enable retailers better understand what, when and where customers will make purchases. One consolidated data pool for all customer transactions across channels will support ease-of use and accessibility to the right information. Further, SAP plans to design better access to inventory levels, predictive models and analytics in the application for improved operational management. General availability of SAP Customer Activity Repository is planned for the first quarter of 2014.
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