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Newsbyte: New Customer-Centric Solution From SAP To Help Retailers Improve Operations, Consumer Experience And Brand Perception

"To present our brand to a growing base of digital natives and active sports enthusiasts, providing information right now is a key differentiator," said Stephen McDonnold, CIO, PGA TOUR Superstore. "Utilizing SAP Customer Activity Repository and SAP HANA will allow us to provide instantaneous inventory availability, targeted promotions and cross-channel fulfillment to our on-the-go consumers."

SAP Customer Activity Repository is intended to help retailers establish the foundational data that can be used to better understand customer demand and predict future buying behavior. Features such as real-time visibility into consumer sales data down to the transaction level are intended to enable retailers better understand what, when and where customers will make purchases. One consolidated data pool for all customer transactions across channels will support ease-of use and accessibility to the right information. Further, SAP plans to design better access to inventory levels, predictive models and analytics in the application for improved operational management. General availability of SAP Customer Activity Repository is planned for the first quarter of 2014.

For more information, visit the SAP Newsroom and view an infographic. Follow SAP on Twitter at @sapnews.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contacts: Birgit Dolny, SAP, +49 (6227) 7-61664, birgit.dolny@sap.com, CET Amy Fisher, PadillaCRT, +1 (612) 455-1773, amy.fisher@padillacrt.com, CDT

SOURCE SAP AG

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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