They come for ideas and inspiration, and for the eighth year in a row, more affluent female viewers chose HGTV than any other ad-supported cable network. In the just-completed 2012-2013 television season, HGTV topped the rankings among upscale women in the important 18-49 and 25-54 age groups in primetime, total day and weekends.
Realtor David Visentin and designer Hilary Farr of HGTV's "Love It or List It," one of the shows driving HGTV to record high ratings among upscale women. (Photo: Business Wire)
On weekends particularly, HGTV attracted more upscale female viewers 25-54 than any other cable network did during primetime.
“HGTV speaks to the fundamental passions of an important, engaged consumer base: those viewers with dollars to spend, and who are motivated to act. They do what they view,” said Donna Stephens, senior vice president, ad sales for HGTV.
Driven by growth in the upscale female audience, HGTV also completed the 2012-2013 season as a top network in attracting upscale adults 25-54, finishing No. 2 total day and weekends, and No. 3 in primetime.HGTV’s strong showing was propelled by record-setting ratings for such series as Love It or List It and Property Brothers, along with strong performance of House Hunters, Flip or Flop and Brother vs. Brother. ABOUT HGTV America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. ( SNI).