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Is It A Diamond Or Is It Forever Brilliant®?

MORRISVILLE, N.C., Oct. 8, 2013 /PRNewswire/ --  Charles & Colvard, Ltd. (NASDAQ Global Select Market: CTHR), the sole manufacturer of created moissanite gemstones, The Most Brilliant Jewel in the World ® announces the availability of Forever Brilliant ®, the world's most stunning moissanite stone, just in time for holiday gift-giving and engagement season.

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Created by Charles & Colvard ®, Forever Brilliant ® is the world's most brilliant gemstone.  More brilliant than a diamond and conventional moissanite, Forever Brilliant ® is one-tenth the price of a comparable quality diamond and requires less investment to make a more brilliant statement. Forever Brilliant ® offers consumers the most beauty for any budget including unique designs for men and women.  It is truly an innovative self-purchase for anyone who wants to treat themselves special all year round.

At a recent media event in New York City, the nation's top bloggers and fashion editors were amazed to see how closely a Forever Brilliant gemstone resembled a diamond.  Guests were invited to take "The Challenge" to see if they could tell a diamond amongst Forever Brilliant stones of similar size.  The results of the Challenge astonished all who attended.  Only one in 49 was able to identify the diamond.  

"I couldn't actually believe my eyes. The brilliant dazzle of the moissanite gems makes them the perfect choice for fine jewelry. All my private clients love them; they work with every outfit from the daytime drop-off to a dinner date," says world renowned fashion editor and celebrity stylist Jacqui Stafford, who attended "The Challenge" editor event.

"Time and time again we've witnessed the astonishment of consumers who can't tell a Forever Brilliant gemstone from a diamond of comparable size," said Charles & Colvard, Ltd. CEO Randy McCullough. "With recent technological advancements, Forever Brilliant is the finest gemstone we've ever produced making it a perfect alternative to a more expensive diamond.  Since Forever Brilliant's refraction and scintillation are off the charts, even professional jewelers have a tough time recognizing it.  In fact, we've recommended jewelers check stones closely with gemological testing to make sure they can tell the difference between a Forever Brilliant gemstone and a diamond."

With a wide assortment of shapes and sizes, Forever Brilliant is an ideal diamond alternative for consumers, whether they are buying a holiday gift or an engagement ring. Set in precious metals including platinum and gold, the gemstones have ten percent more brilliance than a diamond and explode with light and at a cost that is around one-tenth the price of a comparable quality diamond, the old diamond standard of three months salary for an engagement ring purchase may soon be a bygone tradition.

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