(NYSE:MA) today announced that major Middle Eastern retailer
Lulu Hypermarket and Auchan Italy
have become the latest partners in MasterCard’s campaign in support of fundraising efforts for the United Nations World Food Programme (WFP). Through these fundraising campaigns, MasterCard is leveraging its network, tools and marketing expertise to enable brands and consumers to connect and engage with the issue of hunger worldwide. The campaign simplifies the donation process and provides retailers and consumers more options in how to donate to WFP.
These announcements represent the latest retailers to partner with MasterCard to make donating to WFP easier, and help consumers to do good while going about their daily lives. “These programmes help people help others as they shop, which is an incredibly powerful way to help WFP in their fight against world hunger,” said Ann Cairns, President of International Markets, MasterCard. MasterCard has donated over 1.4 million meals to WFP through similar partnerships in Germany, Poland, Sweden, and the Netherlands.
45 locations across the United Arab Emirates have agreed in principle to participate in a national campaign with MasterCard and WFP focusing on raising donations to provide school meals for children in Africa. The campaign will provide a donation from MasterCard of US $1 every time a consumer buys a branded MasterCard, World Food Programme and Lulu branded mug at a Lulu Hypermarket. This campaign will also encourage customers to donate directly online to WFP starting in late October.
MasterCard is also launching a new Contactless donation campaign with
Auchan in Italy
at their hyper-markets in the Lombardy region. For every customer who uses a MasterCard or Maestro contactless card to make a purchase, MasterCard will donate a WFP school meal for a child in Africa.
“Consumers are being increasingly drawn to companies that care. Through these new retail partnerships we’re announcing today we continue to demonstrate just how powerfully WFP’s mission resonates with both retailers and shoppers,” said
Ann Cairns, President of International Markets, MasterCard
. “By integrating the opportunity to give at the point of purchase we are able to leverage our existing partnerships to drive innovative and inclusive fundraising at point of purchase, as part of our broader partnership with WFP, are a great way for MasterCard to use its network of merchants and consumers to work towards achieving our shared goal of a world without hunger.”