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Craft Brew Alliance Names Safeway And Buffalo Wild Wings Retail Partners Of The Year

Craft Brew Alliance, Inc. (“CB A ”) (NASDAQ:BREW), an independent craft brewing company, announced the recipients of its first Retailer of the Year Awards at the company’s inaugural annual conference for beer wholesalers in Las Vegas earlier this week. With its wholesalers, CB A partners with a strong network of on-premise and off-premise retail accounts to promote its distinctive portfolio of craft beers, including Widmer Brothers Brewing, Redhook Brewery, Kona Brewing Company, as well as the company’s newer brands Omission Brewing and Square Mile Cider Company.

The Retailer of the Year Awards recognize outstanding CB A retailers for their support and contributions to the record sales growth and consumer demand for CB A beers and ciders. CB A presented two Retailer of the Year Awards for 2013:
  • Safeway, one of the largest food and drug retailers in North America, was named the off-premise Retailer of the Year.
  • Buffalo Wild Wings ®, a fast-growing restaurant chain with over 950 locations across the U.S. and Canada, received CBA’s first on-premise Retailer of the Year Award.

“Our retailers play a critical role in driving consumer awareness and demand for our distinctive, great-tasting beers, and we’re thrilled to honor Buffalo Wild Wings and Safeway for their outstanding support,” said Derek Hahm, Vice President, National Sales Operations, Craft Brew Alliance. “Whether it’s through Buffalo Wild Wings’ eagerness to be first to market Redhook’s Game Changer to millions of wings, beer, and sports fans, or through innovative in-store programming with Safeway, both of these retailers demonstrated exceptional support, and we wanted to find a special way to recognize their contributions.”

About Craft Brew Alliance

CB A is an independent, publicly traded craft brewing company that was formed through the merger of leading Pacific Northwest craft brewers – Widmer Brothers Brewing and Redhook Ale Brewery – in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CB A was joined by Kona Brewing Company in 2010. Craft Brew Alliance launched Omission beer in 2012 and Square Mile Cider Company in 2013.

When Kurt & Rob Widmer founded Widmer Brothers Brewing in 1984, they didn’t confine their brewing exploration to strict style guidelines. To this day, Widmer Brothers continues to create craft beers with a unique and unconventional twist on traditional styles that are award winning and please a wide range of craft beer lovers. Redhook began in a Seattle transmission shop in 1981 and those colorful roots are reflected in the brand’s personality to this day. The eminently drinkable beers consistently win awards and please crowds across the United States. Kona Brewing was founded in 1994 by the father and son team of Cameron Healy and Spoon Khalsa, who dreamed of crafting fresh, local-island brews with spirit, passion and quality. As the largest craft brewery in Hawaii, Kona personifies the laid-back, passionate lifestyle and environmental respect of the Hawaiian people and culture. Omission beer is the first craft beer brand in the United States focused exclusively on brewing great tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to remove gluten.

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