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TheStreet Open House

Curvy Confidence? What's Holding Plus Size Women Back

The national survey also reveals that plus size women eschew straight size fashion resources, models and celebrities, preferring to find their fashion inspiration among their plus size peers, and from plus size icons like Adele, Melissa McCarthy and Gabourey Sidibe. They're also embracing the many resources -- including plus size pages in national fashion magazines, plus size bloggers and runway shows, like Full Figured Fashion Week -- that have emerged to support this silent majority. 

"Culturally, the plus size fashion movement has come a long way toward giving women permission to love their bodies and embrace their curves," says Mongello. "When women stop criticizing their bodies, they feel happier, project more confidence and have more fun with fashion."  

Plus stylist and fashion icon Reah Norman applauds Sonsi for adding to the movement's momentum. "Growing up as a plus size teenager in the 90s, there weren't many stylish options for women my size," says Norman.  "My fashion choices were extremely limited.  In those days, if I wanted to look fashionable, I had to repurpose menswear and sew my own clothes.  Today, thankfully, plus size women of all ages have lots of fashionable choices, as well as a growing stable of beautiful, successful style icons they are proud to emulate.  Shopping destinations, like Sonsi, not only offer them a way to express themselves through fashion; they validate their beauty."

Norman encourages women to take the Curvy Quotient Test. "I am hoping that Sonsi's CQ Test and online 'Boost Your CQ' resources will help them on their path to becoming the full figured fashionistas they're meant to be."

About Sonsi®

Launched in 2010, Sonsi offers one of the largest online assortments of plus size women's apparel, accessories and products, specifically for women sizes 12 and above.  With hundreds of brands in one convenient shopping destination, Sonsi features a variety of price points from great names such as Kiyonna™, Lane Bryant®, alight, Sealed with a Kiss Designs (SWAK Designs), Ulla Popken®, IGIGI, Catherines®, Monif C., Cacique®, City Chic and many more. Sonsi, Inc. is a wholly-owned subsidiary of Ascena Retail Group, Inc. (NASDAQ: ASNA).

The 20-question survey was conducted by Op4G (Opinions For Good), a leading online market research panel. The survey was conducted on August 28September 2, 2013. Survey respondents were women sizes 14 and up.  The sample size was n=1,000 with a margin of error of 3.1%.

 

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