This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Curvy Confidence? What's Holding Plus Size Women Back

Stocks in this article: ASNA

BENSALEM, Pa., Oct. 7, 2013 /PRNewswire/ -- With  the fashion world paying increased attention to the plus size woman, a national survey reveals her perception of her own body image is holding her back.  In fact, the survey of 1,000 women sizes 14 and up points to a major confidence gap among this demographic.  While the vast majority of plus size women (85 percent) say they believe that beautiful bodies come in all shapes and sizes, fewer than half (49 percent) say that they embrace their own curves.

(Logo: http://photos.prnewswire.com/prnh/20131007/NY92869LOGO )

Plus size retailer Sonsi conducted the survey to determine how the plus size market, now 60 percent of women in the U.S., perceive themselves, and how these perceptions might be preventing them from reaching their full fashion potential. 

"With plus size women gracing the pages of leading fashion magazines as well as the runways at New York Fashion Week, curvy women should feel good that they finally have a voice," says Kristin Mongello, Sonsi Director of E-commerce. "But surprisingly a majority of curvy women say they still lack the confidence to dress more fashionably. It really comes back to body image."

In keeping with its mission to inspire every plus size woman to embrace her curves, Sonsi worked with a team of curvy fashionistas to develop the world's first Curvy Quotient (CQ) Test, available exclusively at Sonsi.com. "Designed by curvy women for curvy women, our 2-minute test will help a plus size woman determine her Curvy Quotient, a measurement of her confidence and willingness to embrace her curves," says Mongello. 

According to Mongello, women who score a high CQ will be asked to share their tips with other curvy women. Those whose CQ needs some boosting will be directed to inspirational 'Boost Your Curvy Quotient' resources, including a 'Boost Your CQ' curated collection.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs