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Junior Achievement And T. Rowe Price Foundation Launch New Web Portal To Boost Kids' Money Confidence

Stocks in this article: TROW

COLORADO SPRINGS, Colo., Oct. 7, 2013 /PRNewswire/ --  Junior Achievement and T. Rowe Price have partnered to develop a new web portal, available at moneyconfidentkids.com/ja, designed to serve as a go-to resource on financial education for parents, educators, and students.  The partnership was made possible through a grant from the T. Rowe Price Foundation.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/63770-junior-achievement-t-rowe-price-foundation-new-web-portal-kids-money

(Photo: http://photos.prnewswire.com/prnh/20131007/MM92105)

"This partnership allows JA to use technology to extend its reach inside and outside of schools and deepen its engagement with students," says Jack E. Kosakowski, president and chief executive officer, Junior Achievement USA.  The portal seeks to make financial topics interesting and engaging by offering tips, tools, and games designed to convey basic financial concepts in a fun, easy-to-digest format.

The site provides direct access to The Great Piggy Bank Adventure®, an online game and mobile app created in collaboration with T. Rowe Price and Walt Disney Imagineering. Players are challenged to set goals, save and spend wisely, while staying ahead of inflation and diversifying their assets. In addition to the online and mobile game, there is an interactive exhibit for families visiting INNOVENTIONS at Epcot ® at the Walt Disney World ® Resort in Florida.

According to T. Rowe Price's 2013 Parents, Kids & Money Survey, 75 percent of kids surveyed thought an online game or mobile app would be helpful to them as they learn about saving and spending.  The survey also revealed 73 percent of parents think they are having regular conversations about money with their kids, but only 34 percent of kids agree.

In an effort to make these conversations easier and more frequent, the new portal offers content for parents, as well as educators, that takes advantage of everyday teachable moments and includes financial conversation icebreakers for kids ages 5 to 17.  Additionally, students can learn financial terms and concepts by utilizing some of the site's activities, such as money-related crossword puzzles, word searches and quizzes, and educators can learn how to integrate the portal activities and games into their curriculum to meet common core standards.

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