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Photo Release -- Fashion Outlets Of Chicago Chooses Daktronics Digital Outdoor Advertising Technology

Stocks in this article: DAKT

BROOKINGS, S.D., Oct. 7, 2013 (GLOBE NEWSWIRE) -- The Fashion Outlets of Chicago, newly opened in Rosemont, Ill. and just minutes away from O'Hare International Airport, is now the closest outlet mall to the city of Chicago. The 530,000 square foot, two-level outlet mall features a stylish design and unique amenities that include approximately 18,500 square feet of Daktronics (Nasdaq:DAKT) digital outdoor LED video technology.

Fashion Outlets of Chicago
Fashion Outlets of Chicago Chooses Daktronics Digital Outdoor Advertising Technology

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=21382

Gracing the premier outlet mall's exterior façade, the 11 new LED displays feature static image advertising and mark the largest outdoor LED display installation at a North American shopping center development.

Watch the LED advertising displays in action at Fashion Outlets of Chicago.

Located along I-294 at the River Road and Balmoral Avenue exits, Fashion Outlets of Chicago is a mixture of more than 150 outlets, factory stores and brand-name retailers and is the first multi-level, fully enclosed outlet shopping center in the world. Co-Owners AWE Talisman and Macerich, one of the nation's leading regional mall operators and developers, are positioned to attract travelers flying in and out of O'Hare as well as the local community.

"The new digital displays advertise Fashion Outlets of Chicago's special events and promotions, along with retailers and restaurants located inside the facility, while also keeping spots available for purchase to outside advertisers," said Ann Ackerman, Vice President, Director of Marketing, AWE Talisman. "This presents an incredible opportunity to engage our consumers from the moment they approach the property."

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