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PEI Licensing, Inc. Announces Ben Hogan Licensing Agreement With Bioworld Merchandising Inc. For Men's And Women's Fashion Headwear And Sports Bags

Stocks in this article: PERY

MIAMI, Oct. 7, 2013 (GLOBE NEWSWIRE) -- PEI Licensing, Inc., a wholly owned subsidiary of Perry Ellis International (Nasdaq:PERY), announced today that it has entered into a license agreement with Bioworld Merchandising Inc., granting rights for Ben Hogan ® men's and women's hats and sports bags.

"An industry leader in accessory manufacturing, we feel Bioworld Merchandising is the perfect partner for bringing the Ben Hogan brand's high-performance standards and off-the-fairway aesthetic to life through these exciting product extensions," said Oscar Feldenkreis, vice chairman, president and chief operating officer for Perry Ellis International. "We are thrilled with this agreement and the potential it brings to both our companies."

Bioworld Merchandising Inc. is a licensed brand apparel and accessory manufacturer and one of the fastest-growing companies in the Dallas-Fort Worth Metroplex, recognized by the Dallas Business Journal in 2010, 2011 and 2012. The company has built a solid infrastructure to support, design, manufacturing, and distribution to all retail channels. Bioworld has strong relationships with major retailers and has a keen ability to spot potentially prosperous partnerships with key licensed brands, such as this new agreement with Ben Hogan golf apparel.

"At Bioworld, we are strategic about our brand partnerships. Ben Hogan is a perfect fit as it reveals our expertise in the athletic performance headwear arena. We are confident the consumers will respond favorably, and look forward to working with Perry Ellis International on this exciting initiative," commented Beth Taylor, director of Licensing and New Business Development, on the newly-inked agreement.

Product is scheduled to debut at retail for spring 2014 in select Walmart stores. For more information on Ben Hogan or the entire portfolio of Perry Ellis International brands, please visit: www.PERY.com . Follow the Ben Hogan brand on Facebook, Twitter, Instagram, and Pinterest for up to date information on this and other product news and promotions.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Jantzen®, Laundry by Shelli Segal®, C&C California®, Rafaella®, Cubavera®, Ben Hogan®, Centro®, Munsingwear®, Savane®, Original Penguin® by Munsingwear®, Grand Slam®, Natural Issue®, Pro Player®, the Havanera Co.®, Gotcha®, MCD®, John Henry®, Mondo di Marco®, Redsand®, Manhattan®, Axist®, Farah®, Anchor Blue®, Miller's Outpost®, Tahoe River Outfitters®, Original Khaki Company® and Techworks®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR® and Champions Tour® for golf apparel. Additional information on the Company is available at http://www.pery.com .

About Bioworld Merchandising Inc.

Bioworld Merchandising Inc. is a privately-held licensed brand apparel and accessory manufacturer with 200 plus employees. Headquartered in Irving, Texas, it is one of the fastest-growing companies in the Dallas-Fort Worth Metroplex and has been recognized by the Dallas Business Journal in 2010, 2011 and 2012. Their growth comes from four key elements: new categories, increased license agreements, new customers, and new fashion trends, as well as the solid infrastructure to support, design, manufacture, and distribute to all retail tiers. 

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