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Helzberg Diamonds Goes Platinum: Platinum Bridal Collection To Debut In Select Stores Nationwide

NEW YORK, Oct. 7, 2013 /PRNewswire/ -- Following a successful test launch, Helzberg Diamonds, in conjunction with Platinum Guild International (PGI USA,) is preparing for the official launch of its new platinum collection of engagement rings and wedding bands in select stores nationwide in October.


In support of the collection, PGI USA is providing platinum training in all stores and also offering online training.

"Helzberg is dedicated to unparalleled quality and service so platinum bridal jewelry is a natural fit for their stores," says PGI USA president Huw Daniel.  "Helzberg Associates shine in their enthusiasm and expertise, and we are thrilled with how the platinum collection has been received thus far."

The platinum styles will be featured in Helzberg's advertising as well as in-store brochures and counter signs. Advertising for the collection promotes the enduring qualities of platinum.

"Celebrate a love that lasts forever with the enduring beauty and strength of platinum. It is a feeling you never want to end. Filled with hope and promise. Strong enough to stand the test of time. Mark your enduring love with the beauty and strength of platinum. Never changing, never fading, it is the ultimate symbol of your lifelong commitment to one another."

Helzberg CEO Beryl Raff says, "At Helzberg, we strive to make the experience of purchasing an engagement ring and wedding band a truly special one.  We believe that by offering a couple platinum rings and bands, we are offering a quality that symbolizes their lifelong journey. Helzberg believes in platinum."  

Platinum is naturally white and, unlike other white metals, will never change color or fade so it is the perfect choice for jewelry that symbolizes a lasting relationship. See more facts about platinum, platinum jewelry designs, retailer locations and much more on The website has recently been revamped to provide for a more user-friendly experience with an easy-to-navigate design gallery and accessible information and tools.

About Platinum Guild International (PGI): Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visitPGI- USA's consumer site: PGI- USA's press site: PGI- USA's Facebook page: PGI- USA's Twitter page: USA's Pinterest page:

About Helzberg Diamonds Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc., (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit

For more information or additional photos, please contact Amanda Tropila at

SOURCE Platinum Guild International

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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