This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The CardLinx Association Formed To Grow Next-generation Offers Ecosystem, Card Linked Offers

LAS VEGAS, Oct. 7, 2013 /PRNewswire/ -- Monday at the Money 2020 event in Las Vegas, leading merchants and companies from ecommerce, banking, payments and social media unveiled The CardLinx Association, a new interoperability organization to enhance the consumer experience with local commerce and card linked offers. Founding members of The CardLinx Association include Microsoft Corp., Bank of America, Discover, Deem, Facebook, First Data Corp., Linkable Networks Inc., LivingSocial, MasterCard, Affinity Solutions Inc., CardSpring Inc. and Cardlytics.

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

As the "offers" space has become more popular, consumers have often found it cumbersome to take advantage of the variety of offers, which has slowed growth in the industry. Card linked offers help solve that problem by giving merchants and advertisers the ability to deliver an offer or deal to consumers via their credit, debit or other payment cards without having to use a paper coupon, voucher or promotion code on their mobile devices. The mission of The CardLinx Association is to establish increased interoperability, eliminate friction and promote the growth of the card linked offers industry.

The CardLinx Association membership is open to financial institutions, publishers, advertisers and merchants, merchant acquirers, payment networks and offer technology companies. The association will develop and institute common business practices and interoperability standards to minimize friction in the sourcing, serving, publishing, redeeming and cross-syndicating of card linked offers — ultimately leading to the growth of the industry. Companies interested in joining the association should visit http://www.cardlinx.org.

"We're focused on connecting digital advertising to the physical world in a way that minimizes friction for merchants and consumers so they can engage with each other in valuable ways. We believe that card linked offers will play a key role in delivering on this promise, which is why we're eager and committed to be one of the founding members of The CardLinx Association," said Erik Jorgensen, general manager of Local Advertising with Microsoft. "We're excited to partner with other industry leaders to bring this to life via The CardLinx Association."

"The CardLinx Association brings together thought leaders across a variety of important linked industries, allowing us to define a set of standards and services that will make it easier for consumers to shop and for merchants to sell their goods and services," said Silvio Tavares, founding CEO of The CardLinx Association.

Tavares and founding members of The CardLinx Association will host a presentation to share more about their commitment to standardizing card linked offers Monday at the Money2020 conference in Las Vegas from 11:30 a.m. to 12:30 p.m. at the ARIA Resort & Casino in the Starvine Meeting Rooms 10 and 11.

About The CardLinx AssociationThe mission of the non-profit CardLinx Association is to establish increased interoperability, eliminate friction and promote the growth of the card linked offers industry. On behalf of its members, the Association develops and institutes common business practices and industry services to minimize and eliminate friction in the sourcing, serving, publishing, redeeming, and cross-syndicating of card linked offers — ultimately leading to the growth of the industry. Companies interested in joining should visit www.cardlinx.org.

About MicrosoftFounded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

SOURCE Microsoft Corp.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,919.59 +80.85 0.48%
S&P 500 1,981.60 +9.86 0.50%
NASDAQ 4,527.5140 +19.2020 0.43%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs