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Oct. 6, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the industry's foremost movie and TV analyst
Paul Dergarabedian will join its team as Senior Media Analyst.
Dergarabedian brings more than 20 years of industry experience to Rentrak and will act as a marketplace expert to offer analysis on results from Rentrak's real-time movie and television measurement services on various media outlets.
Considered one of the industry's most accomplished experts, Dergarabedian founded Media By Numbers, which later became a division of
Hollywood.com, where he served as president of the box office division. In addition to credits across the web and in print, he is featured on television, in print and on radio programs weekly.
"I am extremely excited to join Rentrak's strong team to become the interpreter and communicator of their measurement for the movies and TV everywhere business," said Dergarabedian. "This is an amazing opportunity as Rentrak's information is the industry standard and second to none. I am anxious to tap into the vast wealth of data to use for the benefit of entertainment industry professionals and press corps that covers the media industry."
"The addition of Paul with his experience is a big complement to our team," said Rentrak's President of Theatrical Worldwide
Ron Giambra. "His expertise will allow our clients to garner an even deeper understanding of the media that we measure."
About RentrakRentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit