This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

How Pandora's Music Genome Could Fail Against the Likes of Apple

Musical tastes are not predictable from any algorithm. It helps that Pandora has data miners constantly tweaking the parameters that control selection, but they are still just pushing around numbers in an algorithm. You can't predict the next song I will like that way.

The results of that tweaking can be helpful, but they can never do what a DJ would do, rally the audience in support of song or an artist, introduce new, untested material, link things that would never be linked statistically, take chances, create buzz.

People identify first with other people. If you feed the listener experience through a popular DJ who can create enjoyable, varied playlists based on the MGP and Pandora's data mining, people will tune in en masse to hear those playlists. They will gladly walk away from their personally tailored listening for the time it takes to share that experience.

If you have a hundred DJs, so much the better. Pandora could probably work out an arrangement with top radio stations across the country, having their DJs sponsor channels and playlists, filtering using MGP with the help of P's data miners.

Pandora is already talking about letting users build up their own following for personalized playlists and channels. That's just another way of approaching the DJ problem. Still another would be to sponsor online shows with guest artists offering a narrative for one playlist while sponsoring 20 others for a variety of tastes.

The key is putting a human face on the selection process and allowing that person to take chances no machine or marketing group ever would.

Do any or all of the above. But do it before the industry landscape changes again and the MGP becomes a sad victim of failed marketing.

-- Written by Carlton Wilkinson in Asbury Park

4 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
AAPL $121.30 0.00%
P $17.52 0.00%
FB $94.01 0.00%
GOOG $625.61 0.00%
TSLA $266.15 0.00%

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs