This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

How Pandora's Music Genome Could Fail Against the Likes of Apple

Stocks in this article: P AAPL

Musical tastes are not predictable from any algorithm. It helps that Pandora has data miners constantly tweaking the parameters that control selection, but they are still just pushing around numbers in an algorithm. You can't predict the next song I will like that way.

The results of that tweaking can be helpful, but they can never do what a DJ would do, rally the audience in support of song or an artist, introduce new, untested material, link things that would never be linked statistically, take chances, create buzz.

People identify first with other people. If you feed the listener experience through a popular DJ who can create enjoyable, varied playlists based on the MGP and Pandora's data mining, people will tune in en masse to hear those playlists. They will gladly walk away from their personally tailored listening for the time it takes to share that experience.

If you have a hundred DJs, so much the better. Pandora could probably work out an arrangement with top radio stations across the country, having their DJs sponsor channels and playlists, filtering using MGP with the help of P's data miners.

Pandora is already talking about letting users build up their own following for personalized playlists and channels. That's just another way of approaching the DJ problem. Still another would be to sponsor online shows with guest artists offering a narrative for one playlist while sponsoring 20 others for a variety of tastes.

The key is putting a human face on the selection process and allowing that person to take chances no machine or marketing group ever would.

Do any or all of the above. But do it before the industry landscape changes again and the MGP becomes a sad victim of failed marketing.

-- Written by Carlton Wilkinson in Asbury Park

4 of 4

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs