Surprising was the speed with which the gold iPhone 5s sold out because searches for 'gold' iPhones only accounted for less than 1 percent of searches. It is also interesting to note that searches comparing various iPhone models were twice as frequent as comparisons between iPhones and Androids, which speaks to the continued loyalty of Apple fans.
The top recipient of traffic from the iPhone release search terms was Apple.com and most of the traffic was the result of clicks on paid links. The Apple iPhone product page and Apple Store were other obvious recipients of the search traffic. Many of the other sites to receive this traffic were content heavy sites such as YouTube, Yahoo and CBSNews as people scoured the Internet for news, images and video of the new phones and the launch event.
iPhone users saved their searches for iPhone accessories until the week after the launch. This is likely the result of a push by accessories manufacturers maximizing on the increased iPhone interest and relishing the fact that the specs of the new phone still align with their current inventory of cases. For those wanting to catch additional search traffic from Apple fans searching for cases, try incorporating 'covers' in to your keywords since many people search using this naming alternative. It seems that battery extending cases are gaining in demand as users become more "fidgetal" and reliant on their phones and the instance of "nomophobia" (fear of being out of mobile phone contact) becomes more common.
Make sure to register for the Experian Marketing Services' holiday webinar on October 24 th where we'll cover similar retail trends for the holiday season.About Experian Marketing ServicesExperian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. For more information, please visit http://www.experian.com/marketingservices. About Experian Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.