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Office Depot Announces Sponsorship Of One Direction’s 1D Day

Stocks in this article: ODP

This week, Office Depot (NYSE: ODP) revealed the next phase of its multi-faceted anti-bullying partnership with One Direction by announcing sponsorship of the band’s seven-hour virtual live broadcast event, 1D Day, which will take place on November 23. As part of the lead up to their third studio album in three years, “Midnight Memories,” 1D Day will be a one-of-a-kind experience allowing fans to get closer to the group than ever before.

To help continue the 1D + OD mission of ensuring supporters live kind, love everyone and move together against bullying, Office Depot is offering five U.S. fans the chance to team up with their favorite band member at 1D Day. Enter the contest by purchasing any exclusive 1D + OD product at Office Depot and creating a 45-second or less video showing how they plan to use the limited-edition 1D+OD products to support One Direction's anti-bullying efforts. The contest kicked off on October 1, and entries can be submitted through October 31*.

“The response to the 1D + OD Together Against Bullying campaign has been tremendous; students, teachers, parents and fans all want to get involved,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “To give back to these supporters, we’re continuing our partnership with One Direction and the Office Depot Foundation by sponsoring 1D Day. And, we’re making the experience even better by offering fans the opportunity to be a part of 1D Day in person.”

Throughout the month of October, Office Depot is offering a "buy one, get one free to share” promotion on exclusive 1D + OD Together Against Bullying products, further promoting the campaign’s ‘Be Nice’ and ‘Live Kind’ philosophy. In celebration of National Bullying Prevention Month, One Direction has challenged fans to help raise $250,000 for the Office Depot Foundation’s anti-bullying education efforts.

One Direction member Harry Styles had this to say about the ongoing campaign: "We are so appreciative of how our fans have supported our anti-bullying program with Office Depot. But during anti-bullying month, we want to get even more people involved. Looking forward to seeing the videos of our biggest supporters and I want them on my team at 1D Day. Here’s to team Harry!”

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