The company's explosive revenue growth would have likely created a scenario in 2014 that pushed Twitter outside of the requisite $1 billion revenue threshold to utilize the JOBS Act, sources suggest.
Consider: Its revenue grew from $100 million in 2011 to more than $300 million in 2012; this year, it is on pace to rake in more than $500 million.
Given Twitter's international ambition and increasing stickiness in pop culture and on mobile devices, it is likely the company's advertising revenue alone -- up to $950 million next year -- could exceed the requirement in the JOBS Act that companies using the legislation make no more than $1 billion in annual sales.
Still in a growth stage that could be classified as nascent, the micro-messaging company's IPO comes at a point in its history where it could grow its user base by an exponent, like Groupon or
. Unlike both those companies, which suffered as a direct result of the requirement that initial IPO paperwork be publicly revealed, Twitter's month-long grace period allowed it to craft privately what CEO Dick Costolo must expect is a wholly genuine, factual picture of its business lines. And the company's performance for its next investors will ultimately be held up as a mirror for the legislation President Barack Obama signed in 2012, as well as for Twitter, Congress and the White House.
And, while Washington might not be the best model for innovation right now, Costolo clearly hopes that investors believe Twitter will continue down that path.
Goldman, Sachs & Co., Morgan Stanley, J.P. Morgan, Bank of America Merrill Lynch and Deutsche Bank Securities are listed as joint underwriters on the offering.
-- By Jonathan Marino