This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Four Seasons Tries Life as a Food Truck

At each Four Seasons hotel the truck visits there will be a new menu, developed by the local hotel chef. That same chef will be found in the truck for the week, doing the cooking.

The menus have included everything from Sardinian semolina gnocchi to beef tenderloin salad, duck fat burger and Bombolini with salted caramel sauce.

"For the last few years we have been changing the way we have been doing restaurants and bars. Rather then hotel dining rooms, we wanted to create really relevant restaurants and really embrace the produce of each community," says Guy Rigby, vice president of food and beverage in the Americas for the Four Seasons. "And what better way to showcase this then putting together a tour with our chefs."

"It's really telling people we want to have fun with food and beverage," Rigby adds.

The food truck is just the most recent innovative offering from the Four Seasons. Over the past year or more the hotel has launched numerous creative efforts to reach the public, including a virtual wine tasting program via Twitter and a sommelier on demand program on its Facebook page.

If the experimental food truck tour is successful, the Four Seasons truck will be hitting the road again, Rigby says.

Depending on how you gauge that success, that already seems likely.

The Four Seasons chef in Palo Alto took the truck to the city's farmer's market and did $1,000 worth of revenue in four hours, selling out of everything, Rigby says. In Santa Barbara 250 people lined up to sample Cartumini's creations. Locals stood in line for hours.

Some people even followed the truck to multiple locations over multiple days, Cartumini says, calling the chance watch people enjoy his food a reward of its own.

"You see the faces of the people and they're all coming back and saying 'That was really good,'" he says. "People came for dinner the first night and came for lunch in another location, and then again for lunch in a third location. That makes it feel really good. As a chef, most of the time in the kitchen you don't see what's going on. But on the truck you see people's faces and they're happy about what they are eating."

2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,624.92 -47.68 -0.27%
S&P 500 2,047.28 -4.54 -0.22%
NASDAQ 4,748.1840 -9.6950 -0.20%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs