This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Four Seasons Tries Life as a Food Truck

SAN DIEGO ( TheStreet) -- The setting couldn't have been more picturesque.

It was Butterfly Beach, in majestic Santa Barbara.

The menu -- a sophisticated and elegant mix of offerings befitting one of the world's most renowned purveyors of luxury. The selection included sea bass fritto roll-up, pesto grilled chicken, traditional panzerotto, house-made gnocchetti and quinoa sweet potato lettuce burger.

The venue: a food truck.

This isn't just any food truck. It's a food truck housing chefs from the Four Seasons, a hotel chain known around the world for Michelin-star dining.

The Four Seasons is trailblazing again when it comes to a luxury hotel chain finding new and different ways to reach out and showcase all it has to offer. In mid-September the Four Seasons launched the FS Taste Food Truck as a way to take its high-end cuisine to a broader audience.

The truck is on a three-state, eight-city West Coast tour that will cover 1,000 miles, ending Nov. 10.

Eight Four Seasons hotels are playing host to the truck, each for one week. The tour began in Palo Alto, Calif., and will wind through Los Angeles, Beverly Hills and Westlake Village over the next few weeks before moving on to Scottsdale, Ariz., and Santa Fe, N.M.

Fans can follow the truck's route and find out where it is each day using hashtag #FSTasteTruck on Twitter, Facebook (FB) and Instagram.

"It's a great way to reach out to the community and it's a way to make our food more accessible," says Alessandro Cartumini, executive chef for the Four Seasons resort The Biltmore Santa Barbara. "And it's fun for all the chefs, for everyone to show off a little bit and see what we can do in 30 square feet."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,839.03 +28.97 0.16%
S&P 500 2,068.77 +5.27 0.26%
NASDAQ 4,738.2410 +25.2710 0.54%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs