Oct. 4, 2013
/PRNewswire/ -- Mondelez International, the world's second largest coffee company, will expand its global coffee footprint, entering the Dutch and Australian markets through the
brands. In addition, the company will further expand its new Nespresso®-compatible espresso capsule offering to
, Mondelez International will launch a full range of coffee products, including roast & ground, wholebeans, pods and Nespresso®
-compatible espresso capsules under the V
ELOURS NOIR brand
, part of the fast-growing
brand. The company has partnered with the leading retailer
, and the full range will be available from
Oct. 7, 2013
represents a significant opportunity for Mondelez International and ranks second globally in the amount of coffee cups drunk per capita, with a coffee market in retail worth €739 million per annum.
In addition, Mondelez International's coffee products will go on sale in
for the first time under the
brand. The Australian coffee market is estimated to be worth AU$875 million.
products will include its
Wholebean Instant and premium freeze-dried ranges.
"Our decision to expand into
underlines our ambition to grow our share of the global coffee market and build
into a billion dollar brand," said
, President, Coffee. "The global coffee market, which is growing at 10 per cent per annum offers Mondelez International good prospects for profitable growth. With strong innovation and brand power, geographic expansion, investment in sustainability and a continued commitment to product quality, we're well-placed to win in this attractive category."
Mondelez International will launch
-compatible espresso capsules in
from mid-October, joining previously announced launch markets
. This addition further supports Mondelez International's ambition to grow its share of
 single-serve category.
Mondelez International's range of coffee products includes roast & ground, single-serve and instant coffee under leading brands such as
JACOBS, CARTE NOIRE, TASSIMO
, Mondelez International announced its Coffee Made Happy program, which aims to inspire, innovate and change the way coffee companies do business sustainably. The approach reflects the company's core values and practices and is driven by the need to make farming a more attractive profession. Through Coffee Made Happy, Mondelez International has committed at least
to empower one million coffee farming entrepreneurs by 2020. The program will focus on the next generation of farmers – through training to boost their agriculture and business skills, tools and know-how to increase their growing capacity, and programs to improve the livelihoods of coffee-growing communities.
About Mondelez International:
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of
. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as
Cadbury, Cadbury Dairy Milk
powdered beverages and
gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit
About CARTE NOIRE
is made with beans that are expertly selected to create a deeply aromatic blend that arouses the senses and provides an intense moment of rich flavour. Created in 1978 by René Monnier, the
blend has always embodied the finer things in life and a more sensual coffee experience. For the coffee consumer who demands quality,
provides the ultimate coffee pleasure as a result of its coffee perfection.
This press release contains forward-looking statements. Words, and variations of words, such as "will," "grow," "build," "commit" and similar expressions are intended to identify our forward-looking statements, including, but not limited to, statements about the success of our coffee expansion plans and about our future growth and share performance. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of commodity and other input costs, pricing actions, continued global economic weakness, risks from operating globally and competition. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K. Mondelez International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.
 Nespresso® is a registered trademark of a third party without any link with Mondelez International group