The Malaysia plant investment continues Hershey’s ongoing modernization and expansion of its global supply chain to position the company for its next 100 years of growth. This includes the company’s “Project Next Century,” a $300 million investment in its manufacturing and logistics, which culminated with the opening of the world’s most technologically advanced chocolate making facility in the company’s hometown of Hershey, Pa.
After Hershey completes the building structure in early 2015, the Malaysia plant will be one of the largest facilities in the company’s global manufacturing network with 700,000 total square feet. The company has nine plants in the United States as well as facilities in Canada, Mexico, India, Brazil and China. The Malaysia plant will also have the capability to produce the broadest array of finished products of any Hershey factory outside of the United States and Mexico, including millions of Hershey’s Kisses each day.
Fueling Regional and Global Growth
The plant will produce four of Hershey’s five global brands, which include: Hershey’s Kisses, Ice Breakers, Reese’s and Hershey’s Milk Chocolate bars. Hershey is expanding its global distribution of these brands as part of the company’s ambitious global growth vision to achieve $10 billion in annual revenue by 2017. Hershey’s global growth plans include focusing on key international focus markets, such as China, and expanding its consumer product portfolios around the world. Hershey expects international sales to reach approximately $1 billion USD by the end of 2014.“We are investing heavily in the region as the middle class continues to grow and consumers increasingly want chocolate and new confectionery products,” said Peter Smit, Senior Vice President, Asia, Europe, Middle East and Africa, The Hershey Company. “Our ability to produce high-quality products tailored to local taste preferences and to meet rapidly growing demand will be keys to our success. We continue to build our iconic brands in the region as China becomes the second-largest market for Hershey in the world.”