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Prism, inspired by the Cubist art movement of the early 20
th Century, will join the eight other official JetBlue tailfin designs. It was developed by JetBlue's award-winning Brand team, led by
Lashonne Duncan, brand design manager.
"The challenge was to come up with something that fit the story of our new A321 aircraft," said Ms. Duncan. "Some of our A321s will offer JetBlue's Mint
™ service in the lucrative
New York – LA and
San Francisco markets, while other A321s will offer 190 JetBlue core experience in high-density markets. With so many different perspectives, facets and points of view, we started with a clean sheet of paper and quickly found inspiration in Cubism."
The Cubist movement was revolutionary in its time, interpreting reality into two-dimensions on canvas, often dissecting and reassembling the image, challenging the audience to look at regular everyday things in a new way. "That's how JetBlue looks at the world, and how we continue to reinvent the travel experience for our customers," Ms. Duncan said. "That ethos continues into our future, with Mint
™, our interpretation of the premium coast-to-coast product."
September 30, 2013, JetBlue announced product details for Mint
™, it's take on the premium transcontinental product, designed to compete with other airlines' business class. JetBlue will offer Mint
June 15, 2014, and on all flights between
New York/JFK and
Los Angeles by the end of 2014. Mint
™ will be offered on all flights between
New York/JFK and
San Francisco by the end of the first quarter of 2015. The first flights featuring Mint
™ are now available for sale on
JetBlue first introduced green to its aircraft line-up with the introduction of JetGreen, a special livery celebrating JetBlue's sponsorship of the New York Jets football team. Green was limited to that aircraft until the introduction of Prism, and is now part of JetBlue's permanent palette.