One in 10 Minnesotans will struggle to find enough food this week, and these people currently combine to miss a total of 100 million meals every year. To help combat the serious problem of hunger in Minnesota, Cub Foods is partnering with Second Harvest Heartland to host its annual “Give A Little, Feed A Lot” hunger awareness campaign from Oct. 6–19.
During the two-week campaign, customers will have the opportunity to “round up” their grocery purchases at the register of all 67 Cub Foods locations, as well as purchase food donation bags and non-perishable items, to help feed local families in need. Proceeds will be donated to Second Harvest Heartland and participating Minnesota Feeding America Food Banks. Additionally, annual partner MOM Brands is making a $20,000 donation to the campaign.
Kicking off the 2013 campaign will be a “Dash for Hunger” supermarket race at the Shorewood Cub store on Tuesday, Oct. 8. Mayors from Excelsior, Shorewood and Tonka Bay will team up with raffle winners from the Lake Minnetonka-Excelsior and Excelsior Rotary Clubs to race around the store, competing against each other to collect as much non-perishable food as possible. The team that collects the highest total in three minutes will receive a matching donation from Cub Foods and the Rotary Clubs for the local Intercongregational Communities Association (ICA) Food Shelf.
|What:||“Dash for Hunger” supermarket race to kick off “Give A Little, Feed A Lot” campaign running at Cub Foods from Oct. 6 to Oct. 19|
|When:||Tuesday, Oct. 8, 2013|
|Where:||Cub Foods Shorewood store|
|23800 State Highway 7 (at junction with Highway 41)|
|Visuals:||Elected officials and community members racing through store aisles at breakneck speeds, loading up their grocery carts and attempting to avoid crashing into each other as they race against time and each other;|
|Cub Foods associates ringing up product from the teams’ grocery carts to get winning donation total;|
|Cub Foods, local mayors and Lake Minnetonka-Excelsior and Excelsior Rotary Clubs presenting the Intercongregational Communities Association (ICA) Food Shelf with a substantial donation;|
|Remarks and press availability from participants, including Cub Foods, Second Harvest Heartland, local mayors, ICA Food Shelf and the Lake Minnetonka-Excelsior and Excelsior Rotary Clubs.|
About Cub Foods Hunger Relief EffortsCub Foods has been a long-time supporter of hunger relief efforts in Minnesota, contributing more than $500,000 to Second Harvest Heartland since 2000 through its “Give A Little, Feed A Lot” campaigns, Stamp Out Hunger food drives and additional product donations. Cub Foods has also donated more than seven million pounds of fresh food through the Food Rescue Program. In 2013, Cub Foods was named the 2013 Green Hunger Hero by Second Harvest Heartland. For more news and information, follow us on Twitter at @CubFoods.
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