Oct. 3, 2013
(CR) Magazine, in conjunction with Allegis Group Services, today announced the findings of the publication's annual corporate reputation survey, which found that 69 percent of Americans would not take a job with a company that had a bad reputation, even if they were unemployed. This is a six percent decrease from 2012.
In advance of its annual COMMIT!Forum, on
October 8-9, 2013
at New York Marriott Downtown in
New York City
commissioned a poll of over 1,000 employed and unemployed Americans to gain insights into how both corporate reputation and transparency can impact job decisions.
"The results of this year's survey demonstrate the importance of a positive corporate reputation in recruiting and retaining talent. Our year-over-year analysis shows that this sentiment remains strong among employees and potential new hires in 2013," said
, CEO of Corporate Responsibility Magazine, which hosts the Forum. "At the COMMIT!Forum, our focus is to highlight the negative costs of bad business practices and the great benefits attributed to companies that employ ethical business practices. As evidenced by this year's theme 'Good Business Makes the Difference,' we aim to drive conversations about the business practices that companies employ across the country, in order to improve the role of business in society."
Working for Companies With Bad Corporate Reputations
Of the people surveyed who were currently employed, more than half (62%) would take a job with a company that had a bad reputation if they were offered more money. This number has increased by four percent year-over-year. Subsequently the average percentage increase in salary that it would take to entice Americans' decision to work for a company with a bad corporate reputation has decreased. While the majority in 2012 said they would require more than double their salary to consider the move, the majority in 2013 said they would require between a 50-100% increase.